North America Beer Market Size, Growth, Demand, and Report 2023-2028

 According to IMARC Group’s latest report, titled “North America Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the North America beer market size reached US$ 171.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 227.8 Billion by 2028, exhibiting a growth rate (CAGR) of 5% during 2023-2028.

Beer is a popular alcoholic beverage which is made through the fermentation of grains, primarily barley, and flavoured with hops to give it a distinctive taste. With its rich history and wide range of flavours, beer has become a staple in many cultures around the world.

Beer is carbonated, giving it a refreshing fizz, and has an alcohol content ranging from 4% to 6% by volume. The flavour profile of beer can be malty, hoppy, bitter, sweet, or a combination of these elements, depending on the ingredients used and the brewing process.

One of the notable features of beer is its versatility. There are numerous beer styles, including lagers, ales, stouts, and IPAs, each with its own distinct taste and brewing method. This variety allows beer to cater to a wide range of preferences, making it a beverage enjoyed by people with different palates.

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What are the growth prospects and trends in the industry?

The increasing demand for craft and specialty beers represents one of the key factors driving the growth of the beer market across the North American region. Moreover, the rise of craft breweries in North America has created a strong demand for locally brewed and unique beer flavours, which is acting as a major growth inducing factor.

Breweries are constantly introducing new and innovative flavours to cater to the evolving taste preferences of consumers, which is driving the market growth. Besides this, high disposable income levels, coupled with the increasing inclination of consumers toward expending on premium beer varieties are propelling the market growth. In addition to this, brewery tours and beer-related tourism are gaining immense traction, which is contributing to the growth of the beer market in North America.

The easy availability of beer in a wide range of retail outlets, including supermarkets, convenience stores, and online platforms, has made it more accessible to consumers, thus driving the market growth.

Moderate beer consumption is associated with certain health benefits, such as improved heart health and increased nutrient intake, which is positively influencing the market growth. The increasing impact of social media platforms in promoting beer brands and influencing consumer preferences is contributing to the market growth. Breweries are adopting sustainable practices, such as using renewable energy and reducing water usage. This, coupled with rising environmental consciousness among individuals is supporting the market growth significantly.

The market is also being driven by the rising number of beer festivals, homebrewing clubs, and beer appreciation events across various countries in North America. The market is further positively impacted by the growing utilization of high-quality ingredients and special brewing techniques to produce premium beers for better drinking experience.

Other factors, such as the growing, health consciousness among the consumers, along with the increasing availability of low or no-alcohol beer variants, are creating a positive outlook for the market across the North America region.

Key Market Segmentation:

The report has segmented the North America beer market based on product type, packaging, production, alcohol content, flavour, distribution channel and country.

Regions Analysed:

• United States
• Canada
• Mexico

Analysis for Each Country:

• Market by Product Type:
  • Standard Lager
  • Premium Lager
  • Specialty Beer
  • Others
• Market by Packaging:
  • Glass
  • PET Bottle
  • Metal Can
  • Others
• Market by Production:
  • Macro-Brewery
  • Micro-Brewery
  • Others
• Market by Alcohol Content:
  • High
  • Low
  • Alcohol Free
• Market by Flavour:
  • Unflavoured
  • Flavoured
• Market by Distribution Channel:
  • Supermarkets and Hypermarkets
  • On-Trades
  • Specialty Stores
  • Convenience Stores
  • Others

Competitive Landscape With Key Players:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

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Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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